74% of users have positive impression of companies who use new media

Here is further proof that if you use new media to communicate to your customers your company will have a much more favorable impression. Research firm eMarketer released this latest info which caught our eye. Podcasting your jobs is a perfect example of new media in action.

To succeed the article says: “If companies are going to be a mainstay in new media, they’re going to have to realize consumers expect more than a passive existence,” said Mike Hollywood, Cone’s director of new media, in a statement. “New media are about experience, dialogue and immediacy. There was a time when just being in new media got you the gold star for effort. But consumers are continually refining their expectations and more and more are looking for specific interactions.”

More marketers turning to podcasts

We always say recruiting IS marketing. And so we like what we see of this new study from eMarketer about the use of new media tools in marketing. Podcasts have a significant presence. Notice blogging is also included. Jobs in Pods is both a blog and a podcast so we are already taking advantage of both.